ABOUT US | OUR MISSION & VISION

What guides my team is our MISSION to improve people’s lives and our VISION to be the best in what we do. You will find our MISSION and VISION statement, along with our Core Values, clearly displayed in our patient lounge. For me it’s important to share with you the reasons why we come to work each day.

MISSION STATEMENT:

We are here to offer a very personal experience of dentistry and facial rejuvenation – improving people’s lives by making them look good, feel great and smile more.

VISION STATEMENT:

We envisage a dentistry and facial rejuvenation business where we are the leader in patient experience and clinical outcomes.

CORE VALUES

Be respectful and honest, treating others as you would like them to treat you.
Make a difference by doing things that matter: be passionate about your role, enjoy your work and do your job really well.
Know your patients. See things through their eyes and make sure they feel safe, valued, important and special.
Create a positive and professional environment.
Keep learning, embrace innovation and challenge the status quo.
If you make a mistake, accept it, be accountable to make things better.
Create opportunities, be proactive and productive, and have great ideas.

Invisalign makes the decision easy, you can get a great and healthy smile without people even noticing you're going through treatment. Find out more
The QST system is a fixed or removable brace made from transparent materials, specifically for the front six or eight teeth. Find out more
Damon Braces act swiftly to align your smile and work in harmony with your facial profile. With fewer visits and no need to remove healthy teeth. Find out more

Premium braces using miniature gold brackets fitted to the back of your teeth, or Incognito Lite to correct just the front six teeth. Find out more
Many adults spend their entire lives covering their mouths when they laugh, smile or talk. Now, there is an effective, safe and affordable cosmetic solution. Find out more
The Inman Aligner is the perfect solution for crowding or protrusion of the front teeth. It is really fast, very safe and great value compared to other systems. Find out more

Call one of our friendly teams:
Knowle, Solihull 01564 758 718
Harborne, Birmingham 0121 314 0856

ourMISSION & VISION
Here we share with you our purpose and
what's important to us as an organisation.

Video Consultation Or Virtual Smile Assessment

ABOUT US | OUR MISSION & VISION

MISSION STATEMENT:

VISION STATEMENT:

CORE VALUES

ourMISSION & VISION

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